Generally speaking, lawyers are good at asking questions. In fact, they couldn’t successfully serve their clients without posing pointed, purposeful questions. There is one type of question, however, that lawyers seem to steer clear of—asking for business. But it is a crucial one to pose. After all, it is rare to receive something you never ask for.
This article was originally published as the featured white paper in LMASE Connection, the newsletter of the Legal Marketing Association Southeastern Chapter, September 2013.Download PDF