There is no substitute for a skilled presenter or speaker who can convey a complex idea simply and succinctly. Trade groups, Chambers of Commerce, industry conferences and other organizations are frequently in need of a speaker to motivate and educate their members. It is important to remember that your role is to inform, not to sell your services. Demonstrate your expertise on a specific topic and you will be remembered. Push too hard to sign a new client and you will be dismissed. Here are 15 ways to help you maximize the business development opportunities created by speaking or presenting a seminar.
This article originally appeared in the August 2015 issue of Marketing the Law Firm. Reprinted with permission of ALM.