Speak Up to Boost Your Marketing Profile

There is no substitute for a skilled presenter or speaker who can convey a complex idea simply and succinctly. Trade groups, Chambers of Commerce, industry conferences and other organizations are frequently in need of a speaker to motivate and educate their members. It is important to remember that your role is to inform, not to sell your services. Demonstrate your expertise on a specific topic and you will be remembered. Push too hard to sign a new client and you will be dismissed. Here are 15 ways to help you maximize the business development opportunities created by speaking or presenting a seminar.

This article originally appeared in the August 2015 issue of Marketing the Law Firm. Reprinted with permission of ALM.

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Peter Johnson

Peter Johnson

Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit www.lawpracticeconsultants.com.
Peter Johnson

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