Victoria Arnold

‘Speed-Reading’ Your Clients

One characteristic that successful rainmakers share is their ability to quickly establish relationships and close the sale. How do they do it? Many are keen observers, good listeners and have honed their abilities to match their own interpersonal/communication style with that of their prospective clients. They have naturally learned how to “speed-read” people. This helps them increase the probability of smoother sailing through every step of the business development cycle. But one need not be a “natural” to be effective in this arena.

This article originally appeared in the April 2015 issue of Marketing the Law Firm. Reprinted with permission of ALM.

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