Time is finite. I get it! So prioritizing is an absolute must. And too often, business development initiatives fall to the way side, because they are not immediately recognized, measured or rewarded. But let me assure you that 1, 2 or 10 years from now, the business your efforts generate will be both measured and rewarded—measured in the eyes of your colleagues who weren’t as diligent as you; and measured by your managing partners who have seen your book of business jump from 2 clients to 10. Efforts will be rewarded with, of course greater income, and greater respect, greater satisfaction, and a greater overall practice.
Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit www.lawpracticeconsultants.com.