I can think of many law firms with incredible departmental resources. Incredible, yet undervalued. Undervalued oftentimes because the attorneys at those firms don’t even realize the breadth and depth of service they can provide. Do you know how much your firm’s business development, marketing and communications personnel have to offer? They are on-hand to support your efforts with strategy, design, SEO, public relations, research, pitch development and more. The most successful attorneys I know use their resources and use them well. Call on your firm’s marketing personnel as the professionals. Better yet, meet with them. Take them out for coffee. Become acquainted. They are there to help you look good. So let them. And when they do? Appreciate them. Thank them… and talk to them about the ways in which you can score your next new client.
Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit www.lawpracticeconsultants.com.