Insights

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Turning Networking Into an Effective Business Development Tool

Peter Johnson recently authored the article “Grip, Grin… and Grow” for the July 2016 edition…
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Speak Up to Boost Your Marketing Profile

There is no substitute for a skilled presenter or speaker who can convey a complex…
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‘Speed-Reading’ Your Clients

One characteristic that successful rainmakers share is their ability to quickly establish relationships and close…
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Top-Down Business Development Influence

A Managing Partner’s Responsibility to Shape Firm Culture This article originally appeared in the February…
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May I Have the Pleasure of Working With You?

Generally speaking, lawyers are good at asking questions. In fact, they couldn’t successfully serve their…
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Billing As a Marketing and Business Development Tool

Use the billing process as a marketing and business development tool. This article appeared in…
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The Top 10 Things You Should Know About a Client or Prospective Client

Tips for developing a sound strategy for capturing a new client or growing an existing…
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The Anatomy of a Successful Business Development Coaching Program

Learn about the key components of a successful program, including coaching concepts, program design recommendations,…
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Law Firm Client Interviews—Goals and Rationale

What client feedback can do for your firm’s marketing and business development efforts.…
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12 Steps to a Successful Client Interview Program

Read about how to implement a successful client interview program. This article appeared in Marketing…
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