back to Insights
Peter Johnson has been invited to address the Legal Marketing Association Southeast Region August 8 luncheon meeting in Raleigh, NC on the topic of “As Our World Turns: The Ever Demanding Role of the Law Firm Marketing Professional.” As the profession of law transitions into the business of lawyering and many more lawyers compete for fewer clients, firm marketers are the ones to guide them through that transition. Peter will be addressing new roles and expectations and how they differ from firm to firm; the challenges to success and how to overcome obstacles; what skills are necessary to earn a “seat at the table;” and how to attack the status quo.