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Peter Johnson

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Change is inevitable, and the best thing you can do is plan for it. Peter has studied law firm business cycles, compensation structures, and client relationships for several decades to help his clients maximize potential for growth. Having served as a managing partner, a business development coach and a psychologist, Peter brings a unique expertise to every client he serves. Over the years, he has helped his clients find opportunities, when markets were both strong and weak, to maximize profitability. As the founder of Law Practice Consultants, LLC, Peter helps lawyers with business development, client retention, and succession planning. His proudest moments include taking a splintering law firm and making it successful, and when a client called to tell him that he changed his life. Peter says, “your success is my success.” Watching his clients grow and thrive are Peter’s most significant drivers.

Peter brings a firsthand understanding of what matters to his clients, and he works with them to deepen business relationships. Along with his team, Peter conducts client interviews to evaluate satisfaction and future needs. He works with his clients to develop strategic coaching programs for partners and associates.

Invested in his client’s future, Peter has coached over 700 attorneys on a one-on-one basis. He is a published author and a well-regarded public speaker. He has written for several law firm management publications on topics relating to business development, client interviews, and legal marketing. He is also active in the Legal Marketing Association, Association of Legal Administrators, and many bar associations.

Before becoming a consultant, Peter practiced law for seventeen years and served as managing partner and chair of the compensation committee for a mid-sized Boston firm.

Peter has been inducted as a fellow-elect in the College of Law Practice Management. The College is an international professional, educational, and honorary association dedicated to “the improvement of the law practice management and the enhancement of the professional quality of and public respect for the law.” Fellowship to the College is exclusive, by invitation only, and is awarded to only the highest achieving professionals with outstanding experience, accomplishments, and ethical standards. Since 1994 there have been less than 350 Fellows admitted.

He holds his law degree from Boston College and has two graduate degrees in counseling and psychology from Boston University. His undergraduate degree is from Bates College. During his spare time, Peter enjoys daily exercise on the peloton or the elliptical. He has been married for 48 years to his wife Jan, and he cherishes time with family. He supports the Ronald McDonald House. If he had to change his career, Peter would serve as a serial managing partner for different law firms.


  • Boston College, J.D.
  • Boston University, M.A. (Counseling and Psychology)
  • Bates College, B.A.

Articles & Speaking Engagements

  • Building Business Following COVID-19, Legal Marketing Association, New England Chapter (virtual meeting), May 20, 2020
  • Survival of the Fittest: Avoiding Red Flags of Law Firm Failure, Legal Marketing Association, Southeast Chapter, Atlanta City Group, November 3, 2017
  • D7 Business Development Lunch Workshop, ABA Forum on Construction Law, October 2017
  • Survival of the Fittest: Avoiding Red Flags of Law Firm Failure, Legal Marketing Association, Southeast Chapter, Columbia City Group, June 14, 2017
  • The Evolution and Effective Implementation of Lawyer Coaching — Insiders’ Views (Moderator), Legal Marketing Association, Southeastern Chapter Regional Conference, September 2015
  • Keep Your Eye on the Ball: What Every Good Coach Tells His or Her Players and What Every Player Expects, (Panelist), Legal Marketing Association Annual ConferenceApril 2015
  • Marketing vs. Business Development: The Changing Mantra, Legal Marketing Association, Southeastern Chapter, Charlotte & Raleigh City Group Chapters, Winter 2015
  • Marketing & Business Development: The Changing Mantra, Legal Marketing Association, Southeastern Chapter, Columbia City Group, October 2014
  • Marketing vs. Business Development: The Changing Mantra, Law Firm Alliance Spring Meeting, May 2014
  • The Voice of the Client, Legal Marketing Association, Southeastern Chapter, October 2013
  • Business Development Strategies for the Professional Service Firm, Geneva Group International North American Developing Leaders Conference, May 2013
  • Best Practices in Law Firm Marketing, Orange County Bar Association Business Law Committee, December 2012
  • Achieving Client Loyalty, Legal Marketing Association, Southeastern Chapter, November 2012
  • Top 50 business Development Tips for Lawyers, Legal Marketing Association, Southeastern Chapter, April 2012
  • Coaching Attorneys – Ensuring a Successful Program, (Panelist), United States Law Firm Group, September 2011
  • Bringing The Voice of the Client into the Firm, Legal Marketing Association, Charlotte City Group, April 2011
  • Managing Partner Forum, Boston, November 2010
  • Practice Group Management Workshop, ALAS, September 2010
  • Client Interviews and Surveys—Enhancing Client Relationships, Association of Legal Administrators, National Conference, May 2010
  • Managing Partner ForumAtlanta, April 2010
  • William & Mary Law School, Williamsburg, VA, September 2009