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Law Practice Consultants’ founder Peter Johnson moderated a discussion on “Dynamic Growth of a Law Firm: How to Maintain and Enhance a Positive, Energetic Culture Using Business Development Offerings as a Tool” during “CULTURE 2022,” the Legal Marketing Association Southeast Region conference in Savannah, GA on October 26-28, 2022. Panelists Jeanne Hammerstrom, the Chief Marketing Officer of Benesch, Friedlander, Coplan & Aronoff LLP; and Kristen Bateman Leis, Chief Marketing and Business Development Officer at Parker Poe, LLP, shared their approach to recruiting, onboarding and integrating attorneys into a culture that supports their professional development and personal goals; and discussed how culture is shared with, and celebrated by, clients through assessments and other relationship building programs.
