Start with the end in mind.

Business development can be a long, uphill journey. If you begin this journey looking first at how far you have to go, it can seem daunting and overwhelming. So why not try taking a different approach instead? Start with the end in mind. Rather than envisioning your end goal as something in the distant future, wrap your mind around the concept now. Think of the end goal as the present reality. Imagine that the prospects you’re targeting are now your newest clients. How does it feel? What services are you providing? And how did you get there? Now do the work to make it happen. What steps do you need to take to reach that point? You’ll find that the end in mind concept may change the course you take to achieve your goals.

My intent is not to offer some sort of mystical forecast, but rather to encourage a mindset that has proved successful for ages. I’ll see you at the finish line!

Peter Johnson

Peter Johnson

Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit
Peter Johnson

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