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On December 6, 2011, Peter A. Johnson and Paul E. Clifford of Law Practice Consultants, LLC together with Heather McCullough, Director of Marketing, Nexsen Pruet and Carolyn Meade, Partner, Moore &Van Allen conducted a Webinar on The Essentials of a Business Development Coaching Program. In today’s ultra-competitive legal marketplace, business development skills are a pre-requisite for individual lawyer and firm success. While law firms are placing increased pressure on attorneys to originate business, most do not devote adequate resources to attorney business development training and coaching. Firms which have invested in coaching programs have found that participants report increased business development activities, enhanced skill sets, an increased awareness of how clients “buy” legal services, and more comfort in “asking” for business or referrals.
Click on the link below to learn about:
- The value of a firm coaching program
- How to get a program started
- Who should participate/how should they be selected
- The role of management/PGLs/marketing personnel
- Coaching by firm personnel/outside consultants
- Selection criteria
- The components of the coaching program/how to design an effective program
- How to measure success
- Transition and follow up
http://marketingresources.s3.amazonaws.com/LMASE_Webinar_12_5_0.mov