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What Legal Marketers Can Learn from Olympic Athletes

Published in New York Law Journal

It’s remarkable to watch Olympic athletes competing at the pinnacle of their sport. While we watch these men and women compete, it’s easy to think they were born to perform at this level. But in reality, each and every one of these individuals and teams have reached this apex through hard work and perseverance, providing lessons that all marketers can learn from. What can we as marketers learn from these athletes? Plenty!

In an article published on 3/7, Peter Johnson talks about the importance of staying on course. “It’s so important to have a long-term strategy that feeds decision making to align with business goals, said Peter Johnson, Partner, and Founder at Law Practice Consultants, LLC.  “Often companies bounce around from trend to trend without long-term planning and fail to find success.”

To read the story in full, click here. (subscriber-based)