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Marketing the Law Firm Publishes Peter Johnson Article

Getting Paid Shouldn’t Be Like Pulling Teeth: What Lawyers Can Learn from Dentists” by Peter Johnson is the lead article in the February 2019 issue of the widely read legal newsletter Marketing the Law Firm. Peter compares the way dentists and other medical professionals take control of their billing process up front, with the legal profession’s traditional “bill them and hope to get paid” process. Required reading for any attorney, firm administrator, or managing partner who may struggle with maximizing realization.