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Don’t assume that your clients WANT client alerts. Be first. Be relevant. Be brief.

I know what you may be thinking when you read this tip: “Didn’t you just tell us to alert our clients when Google Alerts sent relevant notifications?” Yes, that’s precisely what we advise… however, let me remind you that decision-makers are inundated with hundreds of emails every day. The last thing you want is for your emails and alerts to become more nuisance than helpful.

As a courtesy, it’s best to ensure that your clients do indeed want to continue receiving your communications. And if they do, make sure that yours are sent FIRST, are RELEVANT, and are BRIEF. Content overload is a major problem. The goal is to help your clients – not to clutter their inbox or become the email address they dread seeing on their screen.