Don’t assume that your clients WANT client alerts. Be first. Be relevant. Be brief.

I know what you may be thinking when you read this tip: “Didn’t you just tell us to alert our clients when Google Alerts sent relevant notifications?” Yes, that’s precisely what we advise… however, let me remind you that decision-makers are inundated with hundreds of emails every day. The last thing you want is for your emails and alerts to become more nuisance than helpful.

As a courtesy, it’s best to ensure that your clients do indeed want to continue receiving your communications. And if they do, make sure that yours are sent FIRST, are RELEVANT, and are BRIEF. Content overload is a major problem. The goal is to help your clients – not to clutter their inbox or become the email address they dread seeing on their screen.

Peter Johnson

Peter Johnson

Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit
Peter Johnson

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