Keep your business development antennae up 24-7

The best business developer integrates the activity into his or her daily life and mindset. Rather than placing it into a box you only open when you have a few minutes to spare, it should be an underlying consideration at all times. Yes – ALL times. 24-7. Equate your business development to a radio. You never want the music to stop, so you never put your antenna down.

For example, you may be sitting next to a stranger on a plane flying to San Francisco. Small talk turns into shop talk, which turns into a full blown discussion about legal concerns. Exchange business cards and do some follow-up… you never know where it might lead! Remember, business comes from anywhere and everywhere, and often where you least expect it.

Peter Johnson

Peter Johnson

Peter Johnson is founder and principal of Law Practice Consultants, LLC of Newton, MA. Law Practice Consultants offers consulting, coaching and training services that help law firms respond to the challenges of today’s highly competitive legal marketplace. For more information visit
Peter Johnson

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