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People do what is measured and rewarded.

Time is finite.  I get it!  So prioritizing is an absolute must.  And too often, business development initiatives fall to the way side, because they are not immediately recognized, measured or rewarded.  But let me assure you that 1, 2 or 10 years from now, the business your efforts generate will be both measured and rewarded—measured in the eyes of your colleagues who weren’t as diligent as you; and measured by your managing partners who have seen your book of business jump from 2 clients to 10. Efforts will be rewarded with, of course greater income, and greater respect, greater satisfaction, and a greater overall practice.