Law Practice Consultants has formed a strategic alliance with Society 54 to enhance our services in law firm marketing and practice development. Together we will be better able to assist law firms to develop growth initiatives that are aligned with long-term strategic objectives.
Peter Johnson recently authored the article “Grip, Grin… and Grow” for the July 2016 edition of Marketing the Law Firm. The article offers a how-to on networking and business development.
Click below to download the July 2016 edition of Marketing the Law Firm to access this insightful article.
In the December 23, 2015 article, Johnson says “while he doesn’t expect any local mega-mergers in the near future, he won’t be surprised to see large and mid-sized firms absorb small or other mid-sized firms in key markets or with key practices.”
Johnson continues: “… law firms without a clear strategy are at the highest risk. ‘In essence, they haven’t evolved to the hyper competitive market that we find ourselves in today.'”
Peter Johnson’s article on associate recruitment and retention, “Why Associates Leave and How to Stop Them,” was published in the September 22, 2105 of Massachusetts Lawyers Weekly. You can read the original text here.
In addition, Peter has been quoted with great frequency by the widely read Law360.com website. On July 14 Peter was interviewed for an article entitled, “3 Mistakes Firms Make When Slashing Client Bills,” in which he cautioned about being too eager to discount hourly rates and fees.
In the August 27 edition of Law360 he was quoted in “Why You’re Losing Business to Other Firms,” speaking on reasons clients are not as resistant to moving the legal work as they were years ago, and citing the need to cultivate relationships at all levels, including junior partners and mid-level counsel.
And on October 6, in “The Top 5 Ways Lawyers Waste Time,” Peter warned against attorneys who, “don’t have plans, so they waste time in doing things without a plan. If you ask them, ‘What’s your target? Who are your top clients that you want to either get more business from or use as a referral and what’s your timeline?’ They don’t have an answer for that.”
Peter Johnson will be a guest speaker at the annual conference of the Legal Marketing Association on April 13-15 in San Diego, CA. Peter will participate in a panel entitled, “Keep Your Eye on the Ball: What Every Good Coach Tells His or Her Players and What Every Player Expects of a Coach,” a discussion on why it is important to not only have metrics for a coaching program, but how to predict success from time, energy and dollars invested.