Insights

News, Industry Insights, and Events at your fingertips.

Client Interviews: Pre-Interview Preparation – Two or More Weeks Prior

Colleagues and management are on board. The target list has been determined. The client has been contacted. The…
Read more >>

Client Interviews: Client Contact

When the decision to interview a specific client has been made, the “relationship” attorney should…
Read more >>

Client Interviews: Choosing the Clients to Be Interviewed

Once the foundation of your interview program is laid, it’s time to decide what clients…
Read more >>

Client Interviews: To Call or Not to Call?

How should your interviewer conduct the interview? The two primary options, of course, are via phone…
Read more >>

Client Interviews: Who’s Going to Ask the Questions?

You have the green light to move forward, realistic goals are in place and you…
Read more >>

Client Interviews: Setting Realistic Goals

Certainly the overarching goal of a client interview program should be to obtain information that…
Read more >>

Client Interviews: Internal Buy-In

One of the most common barriers to implementing interview programs is the lack of internal…
Read more >>

Client Interviews: Rationale & Statistics

Client interviews are one of today’s hottest legal marketing topics. And these two little words—client…
Read more >>

Top-Down Business Development Influence

A Managing Partner’s Responsibility to Shape Firm Culture This article originally appeared in the February…
Read more >>

ABA’s Law Practice Magazine, November/December 2013

“Building and Sustaining a Business Development Culture” Tea Hoffman, Chief Strategy Officer at Parker Poe,…
Read more >>

May I Have the Pleasure of Working With You?

Generally speaking, lawyers are good at asking questions. In fact, they couldn’t successfully serve their…
Read more >>

Legal Marketing Association, Southeastern Chapter Regional Conference, October 2013

“Making Sure the Client’s Voice Is in the Room” Peter Johnson, panel member…
Read more >>

Geneva Group International (GGI) North American Developing Leaders Conference, May 2013

“Business Development Strategies for the Professional Development Firm” Peter Johnson…
Read more >>

Legal Currents

Dave Whiteside of Thomson Reuters referenced Peter Johnson’s presentation on Achieving Client Loyalty in his…
Read more >>

Orange County (FL) County Bar Association, Business Law Committee, December 2012

“Best Practices in Law Firm Marketing” Peter Johnson and Susanne Mandel, Chief Marketing Officer, Lowndes…
Read more >>