Insights

News, Industry Insights, and Events at your fingertips.

Use Google Alerts as a way to communicate with your clients.

At LPC, we think Google Alerts are ingenious. In case you’re unfamiliar with this free (yes,…
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Understand where your business comes from: review client revenues for trends and themes.

While it may be easier to simply watch money roll in, if that’s all you’re…
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Uncomfortable with selling yourself? Then sell your partners!

Everyone knows that it’s important to have the ability to sell yourself daily. Be it during…
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John Tuerck joins LPC client

LPC partner, John Tuerck, is joining Mayer Brown as  Director of Public Relations worldwide. We’re sorry to be…
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Chris Doyle of Mintz Levin wins LPC sponsored scholarship to attend LMA New England’s annual conference

Chris Doyle, Business Development Specialist at Mintz Levin, won the LPC scholarship contest to attend…
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A desk is a dangerous place from which to watch the world!

As a former practitioner, I understand what it’s like to practically feel the weight of…
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All roads lead somewhere – so plan the work and work the plan.

To all the lawyers out there who may not claim planning as one of their…
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LPC Sponsors LMASE 2014 Regional Conference

Once again, LPC is proud to be a sponsor of the LMASE Regional Conference taking place…
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Legal Marketing Association, Southeastern Chapter Regional Conference, October 2014

“Expanding Client Relationships and Building Client Loyalty Through Client Teams,” Victoria Arnold, panel member “Client…
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Start with the end in mind.

Business development can be a long, uphill journey. If you begin this journey looking first…
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Legal services are bought not sold.

This tip might result in a drastic change in perception. It sure changed mine! Legal…
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Review and update your contact information on a regular basis.

I know what you’re thinking: “You must be joking, right? Of course I will keep…
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Practice your pitch.

When meeting and speaking with potential clients, your pitch is the most important tool in…
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First impressions are lasting impressions.

Cliché as it may sound, the truth is you don’t ever receive a second chance…
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Understand your firm’s business development resources. Your business development/ marketing department is on your side.

I can think of many law firms with incredible departmental resources. Incredible, yet undervalued. Undervalued…
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